Growing Callen Schaub
We knew, 27 year old Canadian artist, Callen Schaub had unlocked potential and we were eager to see what we can do to grow his business.
We took our brand building expertise and applied it to an individual this time, an artist with a powerful voice and obvious talent that deserved an audience of followers and enthusiasts. Working with any client we get under their skin and pull out their DNA. Then we asses when, where, and how. With Callen it was looking right at us, tell his story, bring him to music and art markets, and create content that will travel.
We started with breaking him in the US art market with his debut appearance in Miami Art Basel, integrating and stealing the show with live performances at the Urban Art Fair. With a slew of partnerships, a robust itinerary, and publicity that will take Callen to that next level.
His following started with 39k on Instagram and by the end of the year he broke over 600k. We built alliances with brands such as Devialet speakers, Bombay Sapphire, Converse, Moschino, HP printers, Instagram, and Tik Tok to get there. He now has 623k followers on instagram, 3.8M on Tik Tok, and 19.3k on You Tube thanks to traditional and non traditional brand building tactics, and a voice that gen-z can align with.
