Heineken x 007 Sweepstakes Partnership
PMA builds 360 partnerships in today’s leading films and series, including cross promotions, placements, licensing, premieres, and media buys.
To celebrate the global partnership with the upcoming James Bond film No Time to Die, Heineken is revealing the real secrets to being Bond and encouraging shoppers to connect with their inner secret agent. Supported with television advertising that features Bond choosing Heineken Original or, when he’s “working”, alcohol-free Heineken 0.0, the March-April retail promotion invites consumers to text “Heineken” to “007” to receive a disappearing invisible ink message. The message will reveal to consumers if they have won prizes, including branded merchandise, tickets to advance movie screenings, or a pair of tickets to the red-carpet event in Los Angeles, CA.
Heineken has been a major sponsor of Bond movies since 1997’s Tomorrow Never Dies, using a combination of product placement and massive global marketing campaigns to make clear that when Bond chooses beer, he chooses Heineken. The integrated marketing program combines national television advertising with high-impact off-premise shelf, display and cooler merchandising, and posters and table tents on-premise to drive awareness and promote shopper engagement.
