Jason Wu GREY Dinner Series

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Relationship marketing at its finest. The key was to build a dinner series celebrating the women aligned with Jason’s core DNA to launch his 2nd collection GREY.

The Reward: great press, and new long lasting relationships with influential women. Vogue, WSJ, InStyle

Jason Wu hosted a party for his sublabel, Grey Jason Wu, continuing the intimate dinner series he started in 2016.

The event — held at an upper-level loft in Flatiron, a few blocks north of the anti-Donald Trump protests, which were well underway in Union Square — served as a celebration of Wu’s second collection for Grey. For resort 2017, Wu collaborated on a series of prints and embroideries with the New York-based artist Lara Hodulick, known for her Matisse-inspired face paintings on vintage textiles. It was her first-ever collaboration with a fashion designer. (Wu’s debut Grey collection featured a partnership with the artist Hunt Slonem — one which prominently featured bunnies.)

During dinner, Wu was sandwiched between two beauties: Laura Harrier and Sonoya Mizuno, both up-and-coming actresses. Harrier will portray Liz Allan in “Spider-Man: Homecoming,” out next summer, and Mizuno, who is also a ballerina, appeared in last year’s sci-fi thriller, “Ex Machina.”“The reason I started this dinner series is because I’m sick and tired of big fashion dinners where they serve you cold beef or pot pie, and I wanted to have dinners that are personal, that celebrate creative people — people who I admire — and that celebrate the art of collaboration,” Wu said. “It’s about being happy and not being stressed, and being in the company of great people that I look up to….These dinners have become really fun for me.”

 
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New York Fashion Week Closing Party in Partnership with The Daily Front Row x ALDO