TJ Maxx #MAXXGALA
We love a good reveal, grand opening, or product launch.
TJ Maxx came to PMA to produce two store openings in New York City, and we were elated to get to work. A grand opening in Soho- our backyard, and a re-opening of the newly remodeled 57th street store in the Upper West Side. New Yorkers lined up to celebrate the unveiling events that consisted of ribbon-cutting ceremonies with a check presentation marking donations to two neighborhood charities the Bowery Mission and Boys and Girls Club of New York. The line up of excited customers enjoyed spiced apple cider, branded red and gold dusted macaroon treats, and posed for “paparazzi photos. The #MAXXGALA themed event authentically created a social media campaign and brought out targeted influencers who are professional luxury bargain hunters.
