THE OUTNET Pre-Holiday Influencer + Press Program #goallout
This program included a series of invitation only events and activations targeting editors, bloggers, stylists, and vip shoppers.
PMA Produced a series of holiday press events for The OUTNET launching the “Go All Out” campaign. The week was packed with a variety of experiential elements that truly made the “Go All Out” themed event come to life. We curated the VIP selling event, press preview, and influencer events over the course of 5 days. We thoughtfully crafted inventive activation including custom holiday nail kits, raw ingredient facial creations, on-site monogrammed leather clutches, holiday flower market, custom slipper “work shop” station, make your own trail mix breakfast bar, and were treated to over the top gingerbread themed dessert emporium. Influencers got dazzled with complimentary styling and took advantage of the many photo moment installations throughout a beautiful landmark brownstone. The event was the first in the US for The OUTNET following its recent acquisition by YOOX, we had to #goallout.
