Callen Schaub Pop-Up Experience
We love a good pop-up, but for every good pop-up there needs to be a defined strategy to get the buzz our clients are looking for.
We wanted to create an engaging pop-up fan experience for Callen Schaub’s New York Debut Exhibition. By pulling his DNA to the forefront, we strategically planned a series of events for collectors, fans, media, influencers, and VIP’s alike across a five-day program. These events consisted of live performances, personal one on one engagements, guests enjoyed bespoke designed desserts and had the opportunity to purchase custom made merchandise.
The sold out show was a major success selling 14 paintings in total across the five-day exhibition titled ‘Fake Art Since 95’. .
FAKE ART is Schaub’s response is to the digital world of art criticism and his dedication to advocating freedom of expression and inclusivity. Schaub’s colorful and free-wielding paintings seek to celebrate authenticity and imaginative freedom. The artist's work takes inspiration from the positivity expressed in the online community as well as responding artistically to the experience of being trolled.
