Batman v Superman World Premiere & Launch of Bai Supertea
The Problem: Strategically launch the new line of Bai products with an event that would capture as much media impressions as possible.
The Solution: Partner with Warner Brothers’ ‘Superman v Batman’ to drive a thoughtful campaign around the most hyped movie of summer.
The Reward: 2M+ impressions celebrating the launch of Bai Supertea at the Batman Vs Superman Premiere.
Bai’s brand new Supertea products launched at the World Premiere of Batman v Superman at Radio City Music Hall in New York City. Bai turned the after-party into the official launch of Bai Supetea with a LexCorp themed bash for 500 curated guests. VIP guests enjoyed super bespoke supertea mixed cocktails and socialized photos taken in the Supertea photo booth, capturing the unforgettable evening. Costumes from the film were placed throughout with Batman and Superman squaring off at the main bar. Guests arrived through a virtual bat-cave, and landed in the LexCorp themed hall. Actors Diane Lane, Gal Gadot, Ben Affleck, Amy Adams, Henry Cavill, Jesse Eisenberg, and Holly Hunter attended the successful product launch.
